On July 3, 2025, ChangAn held a grand launch event at Motor Forum in Drammen, Norway, marking the official opening of its first European flagship store and introducing the strategic model- CHANGAN Deepal S07. Chen Wenlin, Economic and Commercial Counselor of the Chinese Embassy in Norway, YUAN Mingxue, Chief Representative of ChangAn Europe Bussiness Unit (Hereinafter referred to as ChangAn Europe), Vidar Eriksen, CEO of Motor Gruppen, and other guests cut the ribbon, witnessing a milestone of the development of ChangAn's European business.
Nic Thomas, Regional Marketing Director of ChangAn Europe, emphasized: "The opening of the Norway flagship store embodies ChangAn's 'In Europe, for Europe' philosophy. Over the past 20 years, we established three R&D centers in Europe to localize our products. Partnering with Motor Gruppen, a century-old Norwegian auto group, will accelerate the introduction of ChangAn's electrification and intelligent technologies in the European market."
Jakob Pettersson, Deepal Exterior Design Director, vividly explained the car's "Symbiotic Aesthetics" design and showcased its impressive smart cockpit interaction, drawing significant attention. As a strategic product for ChangAn in Europe, the CHANGAN Deepal S07 is built on the EPA1 electric digital platform. It features over 150 localization adaptations for European user preferences, road conditions, and regulations. Standard equipment includes innovative pulse heating technology (enabling fast charging at -30°C) and the Golden Shield Battery (ensuring safety with real-time AI monitoring). CHANGAN Deepal S07 is priced at NOK 399,900 in Norway.
At the launch event, YUAN Mingxue, Chief Representative of ChangAn Europe, and Vidar Eriksen, CEO of Motor Gruppen, jointly delivered the key to the first Norwegian owner, Henriette and her family, who placed an order on-site. A creative "frunk gift box" conveyed the brand's warmth.
Motor Gruppen CEO Vidar Eriksen stated: "Norway has the world's highest EV penetration rate. The CHANGAN Deepal S07's outstanding performance and design perfectly match local needs. Our cooperation is a strategic integration of our strengths, and we are committed to growing in the Nordic market together."
Nic Thomas, Regional Marketing Director of ChangAnEurope, added: "The Norway flagship store is a key pillar for ChangAn to serve European customers. We will continuously optimize our product portfolio, service quality, and user experience."
ChangAn and Motor Gruppen are jointly building a service network, offering industry-leading warranties (7-year/160,000 km for the whole vehicle, 8-year/200,000 km for the key electric components). A local parts warehouse in Norway ensures immediate supply for S07 components. Future product plans are clear: focus on CHANGAN Deepal S07 (mid-large SUV) and S05 (mid-size SUV) in 2025; launch a compact SUV in 2026; and add another mid-large SUV in 2027. All these actions are serving our localization strategy.
With the first CHANGAN Deepal S07 officially delivered, ChangAn begins a new chapter in the European market starting from Norway. The event featured in-depth test drives and design appreciation sessions, attracting nearly a hundred media and users. ChangAn will continue to advance local R&D, network development, and ecosystem partnerships to accelerate its globalization.
About ChangAn: ChangAn is one of China's largest auto manufacturing groups with over 40 years of experience. Headquartered in Chongqing, it operates 14 production bases globally. Since 1984, ChangAn has produced passenger cars, pickups, and light commercial vehicles, employing about 72,000 people worldwide. As a leading Chinese automaker, it owns brands like CHANGAN, DEEPAL, AVATR, and has joint ventures including CHANGAN Ford, CHANGAN Mazda, and JMC. ChangAn operates globally, exporting to over 70 countries and regions. By April 2025, cumulative sales of ChangAn's Chinese brands exceeded 28.77 million units.
长安汽车深蓝S07登陆挪威 欧洲首家旗舰店盛大启幕
2025年7月3日，长安汽车在挪威德拉门Motor Forum举行盛大发布会，宣告欧洲首家旗舰店正式运营，并重磅推出全球战略车型——深蓝S07。中国驻挪威大使馆经济商务参赞陈文林、长安汽车欧洲总代表袁明学、Motor Gruppen集团首席执行官Vidar Eriksen等嘉宾共同剪彩，见证长安汽车欧洲战略的里程碑时刻。
长安汽车欧洲事业部区域营销总监Nic Thomas强调：“挪威旗舰店的落成是长安‘In Europe, for Europe’理念的实践。过去20年，我们在欧洲设立三大研发中心，为产品注入本土化基因。此次携手挪威百年汽车集团Motor Gruppen，将加速长安汽车电动化、智能化技术在欧洲市场的深耕。”
深蓝S07诠释“共生美学”，本土化战略再进阶。深蓝外饰总监Jakob Pettersson生动诠释了深蓝S07颠覆性“共生美学”设计理念，并展示了智能座舱的惊艳交互，引发全场关注。作为长安汽车欧洲的战略产品，该车基于EPA1全电数字平台打造，完成超过150项针对欧洲用户偏好、路况及法规的深度本土化适配，并全系标配创新性的脉冲加热技术（支持-30℃极寒环境下的快速充电）及金钟罩电池（AI算法实时监控保障安全）。深蓝S07挪威市场建议售价定为399,900挪威克朗（NOK）。
发布会现场，长安汽车欧洲事业部总代表袁明学与Motor Gruppen集团首席执行官Vidar Eriksen一同向现场下订的挪威首位车主 Henriette一家交付钥匙，并以创意“前备箱礼盒”传递品牌温度。
Motor Gruppen集团CEO Vidar Eriksen表示：“挪威电动车渗透率居全球第一，深蓝S07的卓越性能与设计完美契合本地需求。此次合作是双方优势资源的战略整合，未来将共同拓展北欧市场。”
长安汽车欧洲事业部区域销售总监Nic Thomas补充道：“挪威旗舰店是长安汽车服务欧洲用户的重要支点，我们将持续优化产品矩阵、服务质量与用户体验。”
长安汽车与Motor Gruppen携手打造服务网络：提供行业领先的质保政策（整车7年/16万公里，三电系统8年/20万公里）；已在挪威建立本土配件仓确保S07部件即时供应。未来产品规划清晰：2025年聚焦深蓝S07（中大型SUV）和S05（中型SUV）；2026年推出紧凑型SUV；2027年再添中大型SUV，持续深化本土化战略。
随着首台深蓝S07正式交付，长安汽车以挪威为起点，开启欧洲市场全新篇章。活动现场设置深度试驾与设计品鉴环节，吸引近百名媒体与用户参与。长安汽车将持续推进本土化研发、渠道建设与生态合作，加速全球化进程。
关于长安汽车：长安汽车是中国最大的汽车制造集团之一，拥有40余年的汽车制造经验。公司总部位于重庆，在全球拥有14个生产基地。自1984年以来，长安一直生产乘用车、皮卡和轻型商用车，在全球雇佣约72,000名员工。作为中国领先的汽车制造商，长安拥有自有品牌如长安品牌（CHANGAN）、深蓝（DEEPAL）、阿维塔（AVATR），以及合资品牌如长安福特（CHANGAN Ford）、长安马自达（CHANGAN Mazda） 和 江铃汽车（JMC）。长安目前业务遍及全球，产品出口至全球70多个国家和地区。截至2025年4月，长安系中国品牌汽车的累计销量已突破2877万辆。
版权及免责声明：凡本网所属版权作品，转载时须获得授权并注明来源“东盟评论社”，违者本网将保留追究其相关法律责任的权力。凡转载文章，不代表本网观点和立场。版权事宜请联系：。
CHANGAN Debuts First European Flagship Store in Norway with Launch of CHANGAN Deepal S07
